DIGITAL MARKETING
Superior Training Methodology
ABOUT THE COURSE
Digital marketing is the new age marketing, that involves marketing the products and services using digital technologies on the internet through web applications and mobile Apps and any other digital mediums. The reviews, ratings and online information about the products and services are the best samples of how digital marketing can help you achieve success in this digital age.
Digital Marketing, program is specifically designed with an objective to provide a sound platform and prepare attendees for a successful career in the field of Digital Marketing. The course content, the advanced lab, 1:5 classroom strength allows special focus on individual performance.
QUALIFICATIONS
Aggregate 50% marks or above in a Graduate degree (BE/B.Tech. or M.Sc) in Electronics Engineering & Telecommunication/ Electrical engineering/ Computer Science & Engineering/Instrumentation or Master of Computer Applications (MCA). (Students of 4th year engineering are also eligibile).
TRAINERS
Trainer, has decade of experience into Digital marketing and Social Media Marketing, along with a M.B.A. He worked with companies like Ebay, and P&G. He managed teams, which delivered digital marketing services to global clients
SELECTION
All candidates need to take a test on Aptitude, Logic Design and Electronics followed by a technical Interview. We choose a maximum of ten candidates per batch.
INTERNSHIP
Digital Marketing internships are designed for final year electronics / electrical engineering students of B.Tech/M.Tech/Phd (INDIA) and M.S/Phd (USA) and it starts with learning of concepts on Building an website, Social Media Marketing & Advertising, Marketing Automation and control Growth Hacking which will be highly required to start an industry standard project. Doing this internship will make you a hands-on Digital Marketing Expert.
RESEARCH
Digital Marketing research projects are designed for final year electronics / electrical engineering students of B.Tech/M.Tech/Phd (INDIA) and M.S/Phd (USA) and it starts with learning of concepts on Building an website, Social Media Marketing & Advertising, Marketing Automation and control Growth Hacking which will be highly required to start an industry standard project. Doing these research projects will make you a hands-on Digital Marketing experience suitable for industry and MS/Phd studies.
KEY FEATURES
1. 24×7 Support on exercises.
2. Case studies
3. 4.7/5 rating
4. Industry standard tools
5. Two decade of experience
6. World class course structure
7. Expert mentorship on Digital Marketing career
8. 100% Placement Support
9. Lifelong membership
1. Scholarship will be provided based on online test and technical interview performance.
2. Candidates with score 80% in Engineering and 90% above in online test will be selected.
3. Candidates with good GATE score can avail additional scholarship.T&C Apply
COURSE CURRICULUM
Marketing Fundamentals
Marketing Mix
Inbound Vs Outbound Marketing
Value Proposition
USPs
Branding & Brand Positioning
Brand Equity
KPI (Key Performance Indicators)
What is Digital Marketing
Digital Marketing Framework
Digital Marketing Platforms and Strategies
Areas of Digital Marketing
Improving Brand Visibility
Niche Targeted Traffic Concepts
Understanding Leads
Strategies for Lead Generation
Case Studies of Digital marketing
What is Marketing
What is Content
Content Strategy
Types of Content
Why Content
Target Persona
Story Telling
Targeting Audience
How Content is Important for Digital marketing
What is website
Types of website
World wide web (WWW)
What is Domain
Types of Domain
WebHosting Concepts
Domain Hosting Business
Website Language and Technologies
Basics of Html CSS
Popular CMS
What is WordPress
Layout of Website
Planning and Conceptualizing a Website
Create the website using wordpress
How to Install Templates
Tools and Panels in wordpress
Plugins
What is Search engine optimization?
Google Algorithms
Importance of SEO in Digital Marketing
Understanding the website
Importance of keywords in SEO
On Page Optimization
- Title Tag Optimization
- What is On Page Optimization
- Web layout Structure
- File Name organization
- Title Tag Optimization
- Meta Tag Optimization
- Content Optimization
- Anchor tag optimization
- Canonical URL
- Using Robots.txt in websites
- Bread Crumbs
- Rich Snippets
- URL Redirection Techniques
- Google Webmasters Tools
- How to submit a website to GWT
What is off Page Optimization
- Link Building Techniques
- Types of Linking Methods
- DoFollow and NoFollow
- Link Analysis Tools
- Directory Submissions
- Classified posting
- Social Bookmarking
- Cassifieds for Inbound Marketing.
- Guest Blogging
- Press Release
What is Local SEO
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Importance of Local SEO
- Submission to Google My Business
- Google My Business Page Optimization
- Local SEO Ranking Signals
- Citations and Local Submissions
- SEO Reporting Diagnosis of SEO
- Website Position Analysis Website Monthly Reports.
What is website
What Is SEM?
Research and Analysis of Keywords
Introduction to Keyword Search Types of keywords?
Keyword Research Methodology Keyword Research tools
Market Research and Analysis
Competitor analysis
What is Google Ads
Types of Ads
Understanding inorganic Search results
Google Ads Overview
Setting up a Google Ad Account
Campaigns, Ad Groups, Ads, Keywords and Extensions
Difference Between Search and Display campaign
How does Google Rank Ads
Understanding Adwords algorithm
Quality Score
Why Quality score is important?
What is CTR? Why is it Important?
Understanding bids. What is bidding strategy?
Pros and Cons of Different Bid Strategy
Creating search campaigns
Types of search campaigns – Standard, All features, dynamic search & product listing google merchant center.
Creating our first search campaign.
Doing campaign level settings.
Different types of local targeting.
Enhanced CPC, WHat is CPA
Types of Ad Extensions
Understanding Ad Extensions
Adding Ad Extensions In the campaigns
Creating Ad Groups Using Tools
Finding Relevant Keywords
Adding Keywords in Ad Groups
Keyword Planner Tool
Understanding Types of Keywords
Creating Ads
How to Write Compelling Ad Copy.
What is Conversion Tracking
Optimizing Campaigns
Importance of CTR
Importance of quality score in optimization.
Optimizing with conversion report,performing keywords & non-performing keywords.
How decrease CPC.
Analyzing competitors performance
Display- Using display planner tool.
Finding relevant websites for ads placement.
What is remarketing?
Setting up remarketing campaigns.
Creating remarketing lists.
What is Social Media and why it Matters?
How does social media work?
Social Media Frameworks
Social Media Process
Choosing your social media channels
Social Media Planning
Understanding Facebook
Facebook Pages, Groups, Messenger and Facebook Live
Marketing Tools in Facebook
Understanding Types of Facebook Ads
Setting up Campaigns
Optimization of Campaigns
Facebook Pixels
Instagram Marketing Strategies
Types of Instagram Ads
Setting up Campaigns
Optimization of Campaigns
Instagram Analytics
Quora Marketing Strategies
How to answer questions on Quora?
Types of Quora Ads
Setting up Campaigns
Optimization of Campaigns
Quora Analytics
Twitter Marketing Strategies
Types of Twitter Ads
Setting up Campaigns and Optimization
Twitter Analytics
LinkedIn Marketing
Types of LinkedIn Ads
Setting up Campaigns and Optimization
LinkedIn Analytics
YouTube Marketing Strategy
Setting up YouTube Account and optimization
YouTube Keywords Research
YouTube SEO
YouTube Analytics
Setting Up Display Campaigns
Setting Target Audience based on interest
Setting up Keywords, Topics, Placements.
Display ads Image Dimensions
Optimizations
How to plan creatives
How to create basic banner using canva
Basics of photoshop
Making Creatives using Photoshop
Basics of Illustrator
What is Email Marketing.
Importance of Email Marketing in DM
Types of Newsletter
Email Scheduling
List Creation
OPT in List
Email Template Design Parameters
Types of campaigns
What is Click Rate
Unique opens
Setting Up Email Marketing Account
What are autoresponders?
Practicals
Email Marketing Tools
Sign Up the tool
Write the Email Content
Design the Email template
Create the Campaign using Email Tool
Prepare the Reports.
Introduction to Google Analytics
How Google Analytics Works
Understanding GA Insights
Understanding cookie Tracking
How to Setup GA Account
How to Add Analytics code in website
Understanding Goals & Conversions
Understanding Bounce Rate & Exit rate
What is Link Tagging
Understanding Filters and Segments
How to View Customised Reports
Monitoring Traffic Sources
Monitoring Traffic Behaviour
Audience:
Active users
Cohort Analysis
Demographics
GEO
Interests
Behaviour
Technology
Mobile
User Flow
Acquisition:
Tree Maps
Sites Speed
Site Search
Site Content
User Management:
Adding users to account
Removing Access from account
What is Affiliate Marketing
How it is Important in DM
Increase of ROI using Affiliate Marketing
Attribution Models
How Affiliate Marketing works
Affiliate Marketing Tools
Affiliate Marketing Websites
Identify Merchants
Advertising on mobile (App & Web)
Targeting ads on Apps
Targeting ads via location
Targeting ads on search engine
Content Marketing on mobile
Mobile strategy-segmentations option targeting and
differentiation
Mobile marketing mix
SMS marketing
Creating mobile application
Uploading mobile app in Android and iOS
Online Reputation Management
What is online reputation management?
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management
AI and Automation
How to create content using AI
How to boost conversions using AI tools
How to perform A/B testing using AI
How to Create personalize platform using AI
How to create Database using AI
How to get smart insights using AI
What is Growth Hacking
Frequently Asked Questions
Most frequent questions and answers
Can I get a job into Digital Marketing Industry, as I am fresh college graduate?
Yes, industry is hiring trained fresh college graduates for entry level jobs. Many of our students have got placed in top product and services companies. Along, startups are relying on new college grads for fresh ideas and out of box thinking.
Do you have a free demo session, to get a feel of the trainer and understand my choice of field better, before payment?
Yes. You are always welcome! Send us a query or call us. We will arrange a 1 to 1 meeting with the trainer and counselor. They explain you course content, job opportunities and prerequisites.
Can I get an internship, after the coursework? What do I need to ensure?
We are connected with companies focused on IT, Analytics, IoT, VLSI and Embedded. After every training session, we send our candidate profiles to these companies based on their interest. Companies interview and select the candidates of their choice. However, we try our level best to get you an entry into your dream job.
I am not from electronics, neither do I have a engineering degree. Can I join?
At industry, degree is no constrain, but Skill is. At design nation, qualification is not prerequisite, but passion is. If you are passionate to shine in the area of interest, come and talk to us. We are here to help you!
Do you provide a certificate after completion of the course?
Yes. We provide a certificate after the course completion. You can add it to LinkedIn profile, resume and mention during the interviews. Companies prefer trained resources than untrained candidates.
Can I avail the scholarship at Design Nation?
Yes, our scholarships are for people like you, with great talent and financial needs. We are more than happy to help you, with the process. Please check the cutoffs for scholarships in above section. We helped many, and still counting!!
