PRODUCT MANAGEMENT
Superior Training Methodology
ABOUT THE COURSE
Product management is an organisational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. Popular companies using the product management practices, include Amazon, Walmart and Tesla.
Product Management, program is specifically designed with an objective to provide a sound platform and prepare attendees for a successful career in the field of Product Management. The course content, the advanced lab, 1:5 classroom strength allows special focus on individual performance.
QUALIFICATIONS
TRAINERS
Trainer, has decade of experience into Product Management, along with a M.B.A in Information Systems (USA). He attended Stanford University, and worked with top companies including Amazon. He is a founder of Null Innovation at USA. He managed teams, which delivered top world class products.
SELECTION
The course consists theory and practical classes spread over a period of about 15 weeks. The course will have about 100 contact hours and also hands-on practical lab sessions. Design project will be done in the time allotted for lab sessions. In addition, there will be guest lectures by experts from industry and academic institutions. Each course batch is limited to first 15 participants. Participants have to appear for a test of duration 30 min in Digital Design and general aptitude, Followed by Interview. The batch size is kept to minimum, this enables us to focus more on each student so, that we help them understand the concepts in depth.
INTERNSHIP
Product Management internships are designed for final year electronics / electrical engineering students of B.Tech/M.Tech/Phd (INDIA) and M.S/Phd (USA) and it starts with learning of concepts on Customer needs & ideas, evaluating, planning, Product Launch and Boosting Revenues which will be highly required to start an industry standard project. Doing this internship will make you a hands-on Product Management Expert.
RESEARCH
Product Management research projects are designed for final year electronics / electrical engineering students of B.Tech/M.Tech/Phd (INDIA) and M.S/Phd (USA) and it starts with learning of concepts on Customer needs & ideas, evaluating, planning, Product Launch and Boosting Revenues which will be highly required to start an industry standard project. Doing these research projects will make you a hands-on Product Management experience suitable for industry and MS/Phd studies.
KEY FEATURES
1. 24×7 Support on exercises.
2. Case studies
3. 4.7/5 rating
4. Industry standard tools
5. Two decade of experience
6. World class course structure
7. Expert mentorship on Product Management career
8. 100% Placement Support
9. Lifelong membership
1. Scholarship will be provided based on online test and technical interview performance.
2. Candidates with score 80% in Engineering and 90% above in online test will be selected.
3. Candidates with good GATE score can avail additional scholarship.T&C Apply
COURSE CURRICULUM
- Role of product manager
- A day of product manager
- Product manager vs Project or Engineering Managers
- Traits of Great Product Managers
- Idea Generation.
- Creative process of generating ideas.
- Idea Screening and Testing.
- Product Life Cycle.
- Phases of product life cycle.
- Analyzing Markets and deep dive into segments.
- Creating user personas.
- Visiting customers
- Market research
- Market research process
- Competitior analysis
- Researching ideas and hypothesis
- Financial forecasting
- Prioritizing ideas.
Models to prioritize, like scoring models and others.
- Planning best practices
- Lean and in-depth planning
- Marketing strategy tools
- Product features
- Product road map
- Choosing Agile or Waterfall
- Product development trade off trianagle
- wireframes nad other tools in detail
- <Prioritization >
- Best practices for product development
- Quality Analysis
- Beta Phase
- Delivery
- Shipping
- Launch Goals
- Launch plan
- Do s and Don’t of product launch
- Goals vs plan
- Product Marketing
- Forecasting
- Marketing plan
- <Business Anlytics>
- <Analytics and Experiemnet>
- <customer feedback>
- Product success metrics
- Retiring plan
- Best practices for retiring
- Top ten road maps
- Scope and growth of Product managers-CEOs, VPs, Owners
Frequently Asked Questions
Most frequent questions and answers
Can I get a job into Product Management Industry, as I am fresh college graduate?
Yes, industry is hiring trained fresh college graduates for entry level jobs. Many of our students have got placed in top product and services companies. Along, startups are relying on new college grads for fresh ideas and out of box thinking.
Do you have a free demo session, to get a feel of the trainer and understand my choice of field better, before payment?
Yes. You are always welcome! Send us a query or call us. We will arrange a 1 to 1 meeting with the trainer and counselor. They explain you course content, job opportunities and prerequisites.
Can I get an internship, after the coursework? What do I need to ensure?
We are connected with companies focused on IT, Analytics, IoT, VLSI and Embedded. After every training session, we send our candidate profiles to these companies based on their interest. Companies interview and select the candidates of their choice. However, we try our level best to get you an entry into your dream job.
I am not from electronics, neither do I have a engineering degree. Can I join?
At industry, degree is no constrain, but Skill is. At design nation, qualification is not prerequisite, but passion is. If you are passionate to shine in the area of interest, come and talk to us. We are here to help you!
Do you provide a certificate after completion of the course?
Yes. We provide a certificate after the course completion. You can add it to LinkedIn profile, resume and mention during the interviews. Companies prefer trained resources than untrained candidates.
Can I avail the scholarship at Design Nation?
Yes, our scholarships are for people like you, with great talent and financial needs. We are more than happy to help you, with the process. Please check the cutoffs for scholarships in above section. We helped many, and still counting!!
